E-com branded infographic
ASSET TYPE ON EML:
E-com branded infographic
KEYWORD TO FIND ON EML:
E-com branded infographic
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EML CODE:
IC
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CONSUMER JOURNEY:
Discovery/Selection
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DESCRIPTION:
Benefit image supported by copy and infographics. One image per benefit
PRODUCT NEUTRALITY:
Yes, when possible
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ACTIVATION:
Currently (june 2021) Amazon only
MAPPING:
Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.
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STORY ASSET IS BASED ON:
Eden Benefit copy
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ASPECT RATIO(S):
1:1
Examples
Asset Requirements & Design Standards
Files for EML & Localization
There are two key files used in the E-com asset workflow:
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The Master file is a high-res JPG and PDF exported from the original design. It is the version uploaded to EML.
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The Open source file is an editable InDesign (.INDD) package that includes all layers and text elements. This
version is shared with Omnicom for localization, allowing content to be adapted for specific markets.
Master file (for upload to EML)
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Aspect ratio: 1:1
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Resolution: 2000 x 2000 px (no Transparent background)
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Colour profile: Adobe RGB 1998
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Output file format: Hi-Res JPG (Adobe RGB 1998) and PDF​
Open source file (for localization)
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Format: InDesign (.INDD package)
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Editable version with all sub-elements
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Not uploaded to EML
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Shared directly with Omnicom
Image Layout & Element Positioning
Header
Ribbon area:
1200 x 185 px
Background color:
AEG Carbon
R14 G20 B20
Logo must be centered horizontally and vertically within the ribbon area.
Product Image Area
No shadows on any image elements.
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Positioned on the left side.
Product series is positioned under the product image and center aligned.
Feature Text Area
Number of features: 3
Alignment: Left-aligned
This area is for text only. Icons are not allowed in this area.
Disclaimer Area
Alignment: Left-aligned (bottom left corner).
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Warranty / Award Logo Area
Logos should be right-aligned to the edge of the layout (bottom right corner).
Typography & Text Styling
BRAND LOGO COLOR
Color : AEG Red 207/19/47
BUBBLE UNIT
Color: Light Burgundy 97/11/36
Font: Metric Semibold
Size: 60 pt, Leading: Auto
SHORT CONVERT
Feature name: Metric Semibold
Supporting body: Metric Regular
Size 50 pt, Leading: 60 pt, Space After: 24 px
Font Color: AEG Carbon 14/20/20
PRODUCT SERIES
Font: Metric Semibold
Size: 43 pt, Leading: Auto
DISCLAIMER
Font: Metric light
Size: 24 pt, Leading: 30
Text Formatting Notes
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Font sizes are fixed and should not be changed. Only when required, font size reduction must not exceed 10% (e.g. for localized languages with longer copy)
Content Formatting Rules
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No full stops at the end of Short Engage, Body Message, or Disclaimer.
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Use punctuation only between sentences
(not at the end).
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The InDesign package must always be editable.​
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Disclaimers like “Product may vary by country/color” should be placed in the designated disclaimer field.