E-com infographic

ASSET TYPE ON EML:

E-com infographic

KEYWORD TO FIND ON EML:

E-com infographic

EML CODE:

CONSUMER JOURNEY:

Discovery/Selection

DESCRIPTION:

Benefit image supported by copy and infographics. One image per benefit

PRODUCT NEUTRALITY:

Yes, when possible

ACTIVATION:

Currently (june 2021) Amazon only

MAPPING:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

STORY ASSET IS BASED ON:

Eden Benefit copy

ASPECT RATIO(S):

1:1

Examples

There are two key files used in the E-com asset workflow:

The Master file is a high-res JPG and PDF exported from the original design. It is the version uploaded to EML.
The Open source file is an editable InDesign (.INDD) package that includes all layers and text elements. This
version is shared with Omnicom for localization, allowing content to be adapted for specific markets.

Master file (for upload to EML)

Open source file (for localization)

Accessory Layout

Place accessories on the left side of the
layout.

Place descriptions to the right of each
accessory.

No shadows on accessory images.

Maintain clear spacing between each block.

Image Usage

No shadows on any image elements.

Position the product clearly, typically on the right side.

Safe Area

Keep all text at least 75px inside the edges for visibility and alignment.

HEADLINE
Font: Metric Bold
Size: 63 pt, Leading: Auto

BODY MESSAGE
Font: Metric Light
Size: 62 pt, Leading: Auto

Text Formatting Notes

Font sizes are fixed and should not be changed. Only when required, font size reduction must not exceed 10% (e.g. for localized languages with longer copy)

Content Formatting Rules